Kind Vines || A Zero Waste Wine Product
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Kind Vines || About Our Product:

Kind Vines is a new Arizona wine brand offering premium and super-premium quality Cabernet Sauvignon and Chardonnay in an innovative package...
a 100% reusable glass bottle.

Kind Vines Labels

Kind Vines is breaking the mould and leading the way in sutainable wine bottle packaging. Our brand labeling expresses this motivation towards sustianability by utilizing 3 major packaging innovations:

1) Reusing Bottles.
A simple, economical, yet brilliant concept as it is unseen in the American wine industry. Washing and reusing bottles locally is a sustainable way to deliver quality wine to the consumer.

2) Screen Printed Labels.
Screen printing allows us to wash and reuse the bottle without any damage to the label. Plus, screen printed labels provide for a beautiful, colorful package that stands out from the competition.

3) Information Rich Marketing.
Our label is informative and educational, reaching out to the consumer and encouraging them to participate in the Zero Waste Wine program. Our back label also contains the new QR code, a 2D barcode that can be scanned with your smartphone and provides instant, detailed information about the product via the WWW.


The reusable bottle concept has Zero Waste potential, provides sustainable and desirable wine packaging to the consumer, and reduces transportation fuel consumption and CO2 emissions. Bottling wine at the source and reusing bottles locally is a kind way to enjoy wine.


Kind Vines || Environmental Benefits of Reusable Bottles.

Sustainability is a key component in the Zero Waste Wine (ZWW) program. The ZWW model is based on a system of local bottlers and distributors, supplied by bulk wine from California and post-consumer reusable bottles from local distribution areas.

By shipping wine in bulk directly to the marketplace, and by reusing bottles locally, ZWW offers two major environmental benefits versus traditional, single-use, disposable, glass bottle wine packaging; waste reduction by establishing and supporting a reusable wine bottle program in Arizona, and, a marked decrease of CO2 emissions due to weight reduction, shipping effeciency, and manufacturing offsets by reusing bottles.

In addition to our Sustainability Report, please visit the links below to learn more about in-market bottling and sustainability in the wine industry.


Kind Vines || Sustainability Report

Mileage Savings and Carbon Analysis
for KIND VINES and the ZERO WASTE WINE program.

You can download a PDF version of this report by clicking here.

Sustainability is a key component in the Zero Waste Wine™ (ZWW) program. The ZWW model is based on a system of local bottlers and distributors, supplied by bulk wine from California and post-consumer reusable bottles from local distribution areas. By shipping wine in bulk directly to the marketplace, and by reusing bottles locally, ZWW offers two major environ- mental benefits versus traditional, single-use, disposable, glass bottle wine packaging; waste reduction by establishing and supporting a reusable wine bottle program in Arizona, and, a marked decrease of CO2 emissions due to weight reduction, shipping effeciency, and manufacturing offsets by reusing bottles.

In this report, we discuss the sustainability of Zero Waste Wine™ in terms of mileage savings, and CO2 emissions reductions versus single-use glass bottles. We assume a complete wine product to be composed of two individual components, i.e. the wine itself, and the glass bottle, each having an individual mileage and associated carbon footprint. The wine was assumed to be 750mL of Cabernet with a shipping wieght of 1.66lbs/750mL, while the bottle was a standard density claret bottle with a shipping weight of 1.5lbs. The shipping distance from Napa to Phoenix is 932mi, while the ZWW shipping circuit is only 292mi, corresponding to the round-trip distance between Flagstaff and Phoenix.reused a bottle only twice, acquiring a new container every third purchase. We factored the additional mileage savings by establishing bottling and distribution facilites in Phoenix to more locally serve those markets.

Kind Vines Sustainability Report Ref. 1
[click graph to view larger copy]

We compared the cumulative mileage for ten (10) servings of Napa wine (wine+container) purchased either traditionally (single-use) or by a ZWW consumer who has reused a single bottle up to nine (9) times. We also considered the "Two-then-New" ZWW customer, one who reused a bottle only twice, acquiring a new container every third purchase. We factored the additional mileage savings by establishing bottling and distribution facilites in Phoenix to more locally serve those markets.

Carbon emissions were analyzed for different bottle return rates in the Zero Waste WineTM program. Transportation related emissions were determined by applying an emissions factor of 252gCO2 t-1 km-1 [Ref.] for each the wine, and the glass bottles. Manufacturing related emissions for glass bottles were accounted for by applying an emission factor of 0.716gCO2 g-1 glass.

Kind Vines Sustainability Report Ref. 1
[click graph to view larger copy]

As seen in the first figure, mileage savings are realized in the ZWW program as only the wine is shipped from Napa to Phoenix, while the bottle now resides in a local distribution area, and travels only between Flagstaff, where our production facility is located, and Phoenix, where the consumer base is located. We can also see that a 30% mileage savings occurs after the 7th reuse of a ZWW wine bottle.

Regarding carbon emissions, we can see from the second figure that both transportation and manufacturing-related emissions are both significantly reduced when using the ZWW wine program. From the carbon analysis, it is clear that the major contributor to the total carbon footprint of a wine package is the manufacturing process of producing the glass bottle. By reusing glass bottles locally at a return rate of 50%, a 63% reduction in CO2 emissions can be realized.


Reference: Colman, T., Paster, P. American Association of Wine Economists, "Working Paper No. 9," 2007, www.wine-economics.org.

Kind Vines

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